Humectants are substances with the ability to attract and retain moisture. They help hydrate the skin and prevent water loss in cosmetics that contain a high proportion of the aqueous phase. These ingredients play a key role in maintaining skin softness, elasticity, and overall hydration.
BENEFITS
Improve the water content of the stratum corneum
Reduce transepidermal water loss (TEWL)
Provide hydration and help prevent skin dehydration